Last week I helped Lao Zhou check his new site — I froze for three seconds
What he built with AI tools in 30 minutes took me three months of frontend study back then to figure out. I thought right there: how many detours could I have skipped if I'd known this path earlier?
Honestly, I'd always assumed you had to learn code to build a site. Until last month when I peeked at Lao Zhou's new project, I realized: us non-coders might not need that old road at all.
So what are the actual options for non-coders building sites today?
This space has shifted so much in two years. My own pothole journey: started with WordPress (had to learn themes, plugins, PHP), then tried Wix (laggy UI, weak SEO), before finally landing on what I use today.
Three main approaches right now:
- AI one-click generation: tools like Durable and Relume — type your industry and needs, AI spits out the whole site. My cousin runs a yoga studio; last week she had AI build her a booking page without reading a single line of code.
- No-code visual drag-drop: Framer, Webflow, China's "Shangxianle" and "Chanke". You drag components and tweak styles, all mouse-driven, logic like PowerPoint. A freelance photographer I know, Ajie, shipped a portfolio site with Framer in two days, saving ~$280/month on design fees.
- Semi-code generation: v0.dev, Bolt.new — describe your needs in text, AI generates code for preview. You can tweak but still need some frontend sense. This path fits folks willing to learn a bit.
You might ask: is the old learning path still useful? I wrestled with that too. But look at the industry conversation — web dev education itself is being reshaped. Us non-coders don't need to chase a disappearing road.
What does it cost to replicate this setup today?
- Money: $0-20/month. Durable's free tier is enough to start; Framer personal is ~$12/month; China's "Shangxianle" basic plan goes live for free.
- Time: 1-2 hours for the first version, 3 days to polish enough to show clients.
- Technical bar: can type, can use PowerPoint. No code terms required.
- First step: open Durable.co, type your industry in the input box (e.g., "yoga studio" or "freelance photographer"), hit "Generate Website". 20 seconds later, look at the output.
I also got stuck: my first time on Webflow, the term "responsive breakpoint" had me spinning for 30 minutes. It just means "what it looks like on mobile" — you don't need the term to try it, just fix it if it's wrong.
Should you actually use this? How to pick?
- If you're just starting and still validating your idea: I'd start with Durable or "Shangxianle" free tier, get a landing page up in 1 hour. The goal isn't pretty — it's testing client reaction. If clients will pay, then talk next steps.
- If you already have 1-2 clients and want a professional look: I'd switch to Framer or Webflow, fiddle for 1-2 weeks myself. About $15/month, but saves a $700 design outsourcing gig. Several peers I know did exactly this.
- If you're scaling and need more clients: I'd consider hiring a part-time designer who gets AI tools, $400-700/month, have them use Framer + AI workflows to ship fast. Don't get stuck in tool details; spend it on client conversations.
One last thing: these tools aren't for everyone. If you already have a solid site, no rush to try. But if you're like I was back then, about to spend three months learning frontend — I genuinely recommend you pause. Try AI generation for 1 hour first. You might not go back.