Scene hook
Last night I was revising a client proposal at my computer, and the more I changed it, the messier it got.
What I fear most in moments like this isn’t that I can’t write. It’s that my brain has already stopped turning, and I still have to reply to the client on WeChat. I’ve been stuck there too—wanting to save time, then ending up rewriting the same paragraph seven or eight times.
What this tool/method is + who’s already using it
What caught my attention this time was that Moonshot AI released Kimi K3. Put simply, it’s a new AI chat model that works well for text-heavy tasks like first-draft proposals, campaign copy, course outlines, and client replies. It won’t fit everyone, but if you usually have to produce the first version by yourself, it feels a lot easier than staring at a blank page.
Last Tuesday at 9 p.m., in a coffee shop on Wantang Road in Hangzhou, Aya, who runs Xiaohongshu accounts for clients, tried a similar workflow right in front of me. While drinking an iced Americano, she dropped in the client’s product selling points and had the model generate three campaign angles first, then edited them into a version she could actually send to the client. She said the most useful part wasn’t one-click drafting—it was using the model to open up the thinking. I got this wrong before too. I used to think a model was only useful if it could write the whole thing in one go. Later I realized it’s more like something that helps us take the first step.
What it costs to replicate today
Money: free to try. Time: 20–30 minutes. Technical barrier: if you can sign up for an account and copy-paste text, that’s enough—no coding needed. First step: open Kimi on the web or in the app, tap “Start chat,” paste in a real recent client request, then add one more line: “Don’t write a long draft yet. Give me 3 directions first, and the risk of each.”
If you’re slammed right now, it’s fine not to try it yet. This isn’t something everyone needs. If your client communication already runs smoothly and your content follows a fixed template, the upside may not be that big.
Advice by stage: just starting / 1–2 clients / scaling up
If I were just starting out, I’d use it first for low-risk content like a self-introduction, service description, or social post copy, just to get better at asking questions.
If I already had 1–2 clients, I’d treat it like a proposal sparring partner—have it suggest structure, objections, and ways to frame pricing, and maybe save myself one more late night.
If I were scaling up, I’d standardize one prompt template across the team, use it to generate first drafts, then finalize by hand, so not everyone has to start from zero.