< h 2 >C lients Come From Chat G PT , But We Can 't Tell </ h 2 >< p >Last month a client said ' Chat G PT sent me ,' I checked my backend — source showed ' direct .' I couldn 't see a thing .</ p >< h 2 > Chat G PT Is Recomm ending Products Now </ h 2 >< p > Chat G PT now recommends products and services . When users ask ' what 's a good design tool ?', it might push us . But the traffic we receive shows up as ' direct access ' in analytics ; we can 't tell AI sent it . My friend Xia olin , who does brand design in Hang zhou , saw a sudden 20 % spike in inquiries last November . She dug around forever and realized Chat G PT was pushing her . The fix is simple : add U TM parameters to the link , just a small tag like ? source = chat g pt , and the backend can identify it . I got stuck here too —I forgot to add the parameter and lost a whole month of data .</ p >< h 2 > Rep licate It Today </ h 2 >< p > Cost : $ 0 . Time : 30 minutes . Tech barrier : Knowing how to copy and paste a link . First step : Open our website analytics tool ( like Google Analytics ), click ' Traffic Sources ' and see what existing data looks like .</ p >< h 2 > Advice by Stage </ h 2 >< p >If we 're just starting , it 's fine to skip this now ; just knowing Chat G PT brings traffic is enough . If we have 1 - 2 clients , I suggest trying to add ? source = chat g pt when sharing links and observing for a week . If we 're scaling , let 's make U TM tracking a standard process so all external links carry source tags . Not all of us need this tool , but as our client count grows , I find it really pays off .</ p >